What is a Profit First Professional?

I am experienced and trained to guide businesses in their corporate growth. But quite frankly, you should expect that from any business coach you work with. What makes me unique is that I am trained, certified and have hands on experience in guiding businesses to grow profitably.
I am certified in the Profit First method and have direct access to accountants, bookkeepers and other experts globally who are all trained on this method. Combined we have over 3,000 companies using Profit First in their business. What this means for you, is that I have or can immediately get the answer for any challenge you face in growing profitability.


The GAAP (Generally Accepted Accounting Principles) formula for determining a business’s financials is Sales – Expenses = Profit. It is simple, logical and clear. Unfortunately, it’s a lie. The formula, while logically accurate, does not account for human behaviour. In the GAAP formula your share is a left over, a final consideration, something that is hopefully a nice surprise at the end of the year. Alas, the business and you continue on your cheque to cheque survival.


With our method, you flip the formula to Sales – Profit = Expenses. Logically the math is the same, but from the standpoint of the entrepreneur’s behaviour it is radically different. With this method, you take a predetermined percentage from every sale first, and only the remainder is available for expenses. This means more money in your pocket from the moment you change.

Not sure if Profit First can work in your business?  Check out the FAQ page for answers to some common questions.

If you want to watch more videos, head to my blog page.